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Our anti-piracy principles

  • Mobile computing devices.

    Create more and better legitimate alternatives

    One of the best ways to combat piracy is with high quality, convenient and legitimate alternatives. By developing products with compelling user experiences like YouTube Music, Google helps to drive revenue for creative industries and steers people towards legitimate alternatives.

  • Dollar sign.

    Follow the money

    Websites that specialise in online piracy are commercial ventures, which means that an effective way to combat them is by cutting off their monetary supply. Google is a leader in removing illicit sites from our advertising and payment services, helping to establish best practices across the industry.

  • Graph with plus signs.

    Be efficient, effective and scalable

    Google strives to implement anti-piracy solutions that work at scale. For example, in 2010, we began making substantial investments in streamlining the copyright removal process for search results. These improved procedures enable Google to process millions of copyright removal requests per week.

  • Shield.

    Guard against abuse

    Fabricated copyright infringement allegations can be used as a pretext for censorship and to hinder competition. Google is committed to detecting and rejecting false infringement claims.

  • Two overlapping squares, the top one is dotted.

    Provide transparency

    We are dedicated to providing transparency. In our external Transparency Report, we disclose the number of requests received from copyright owners and governments to remove information from our services.

Give rights holders the tools that they need

We work with creators and rights holders of all kinds to set the standard on how tech companies can help to support content creators and owners. We do this by providing a wide range of resources that help to protect their copyrighted work.

Google Search logo. In Search

YouTube logo. On YouTube

Over the past few years, we’ve worked hard to build a suite of copyright management tools that give rights holders control of their copyrighted material on YouTube. We’ve helped to unlock a new creative economy that has paid more than $50 billion (USD) to creators, artists and media companies in the three years prior to June 2022, and more than $6 billion to the music industry in the 12-month period between July 2021 and June 2022.

Google Play logo. In Google Play

Our policies prohibit apps that infringe copyright, provide unauthorised access to infringing streams or attempt to deceive users by impersonating other apps. Creators and rights holders can notify us about content on Play that infringes on their rights through the notice and takedown mechanisms.

At Google, we provide a wide range of resources to help users protect their copyrighted work.